Privacy & Terms

Effective Date: Jan. 01, 2020. This Website, https://www.sierrapetfood.com, is owned and operated by Western Milling.

We know that your privacy is important to you, and we work hard to earn and keep your trust. We have created this Policy to let you know what information we collect when you use this Site, how we use and share the information we collect, and how we protect your privacy.

If you have any questions about this Policy or our privacy practices, please contact us by e-mail at info@sierrapetfood.com.

  1. Definitions
  1. Your Consent

Please take a few minutes to review this Policy before using this Site. By using this Site you are consenting to the collection, use, and disclosure of information as set forth in this Policy. If you do not agree to be bound by this Policy, you may not continue to access or use this Site.

  1. This Policy is Part of Our Terms of Use

This Policy is part of the Terms of Use https://www.sierrapetfood.com/privacy-terms that govern your use of this Site.

4. Privacy Notices
This Policy may be amended from time to time by “privacy notices” posted on this Site. These privacy notices provide a level of detail that we cannot provide in this more general description of our privacy practices. For example, certain pages of this Site may contain privacy notices providing details about the Personal Information we collect on those pages, why we need that Personal Information, and choices you may have about the ways we use that Personal Information.

  1. Other Agreements

When you sign up to use a special feature of this Site, you may be asked to agree to special terms governing your use of the special feature. In such cases, you may be asked to expressly consent to the special terms, for example, by checking a box or clicking on a button marked “I agree.” This type of agreement is known as a “click-through” agreement. If any of the terms of the click-through agreement are different than the terms of this Policy, the terms of the click-through agreement will supplement or amend this Policy, but only with respect to the matters governed by the “click-through agreement.”

  1. Categories and Sources of Information We Collect

The information we collect and the sources from which we collect it depends on what you do when visiting the Site. The following details the categories of information we collect, some of which include Personal Information, and the sources from which we collect such information. Note that the categories and sources of information outlined in this Policy have been consistent for the 12-month period preceding the Effective Date of this Policy.

When you use our Site, we may collect the following categories of information:


In addition to the above, when you use our Site, we may automatically collect the following categories of information:


To collect the categories of information above, we may use the following sources:


In addition to the cookies we use, our partners may also use cookies. For example, our partners may deliver cookies through this Site or via e-mail that allow them to recognize you in future Web sessions as someone who has expressed an interest in this Site or in our products or services. Likewise, links in e-mails sent to you by our partners may be designed so that we can identify recipients who click on them and/or measure the effectiveness of the e-mail campaign. Cookies used by our partners do not collect Personal Information. They are used to help the Websites you visit understand your interests and to customize the content of the content presented to you. The expiration durations of cookies used by our partners vary and are set by our partners.

Generally, if you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. Please note, however, that your browser cannot screen out cookies that are sent by e-mail. Although you are not required to accept cookies when you visit this Site, you may be unable to use all of the functionality of this Site if your browser rejects our cookies.

  1. User-Generated Content

The User-Generated Content you submit on or through this Site is available to others who visit this Site. In addition, we may use User-Generated Content you submit on or through this Site in advertising campaigns and other promotions. We may or may not use your name in connection with such use, and we may or may not seek your consent before using the User-Generated Content for such purposes. Therefore, you should have no expectation of privacy with respect to User-Generated Content you submit on or through this Site. You should not submit any content you do not wish to make available to the general public, and you must take special care to make sure your submissions comply with our Terms of Use. All terms and conditions of our Terms of Use apply to User-Generated Content submitted on or through this Site. In particular, your submissions must not violate the privacy or other rights of others.

  1. Use of Information Collected

We may use the information we collect through this Site as follows:


Generally, the information we collect using cookies and other Web technologies does not include Personal Information. If, however, you have created a user identity, for example, by registering with this Site, we may link the Personal Information you have provided with the information we collect using cookies and other Web technologies, which enable us to determine whether you have visited this Site before and if so, to make your experience more helpful.

Also, if your Web browser sends us your IP address and you register with this Site, we may link that IP address to the Personal Information you provided as part of such registration. We may also provide your IP address to our third-party service provider who can use it to identify your state and zip code. This gives us valuable demographic information about the individuals who use this Site. In addition, if we suspect fraud or a threat to the security of this Site, we may share our server logs—which contain users’ IP addresses—with the appropriate investigative authorities, who could use that information to trace and identify individuals.

  1. Sharing of Information Collected

We may share the information we collect through this Site, including Personal Information, as follows:

  1. Your Choices

We respect your right to make choices about the ways we collect, use and share the information we collect. In most cases, we will ask you to indicate your choices at the time we collect the information. For example, if you register with this Site, we provide you with an opportunity to “opt-out” of receiving certain communications from us. In addition, we will include an “opt-out” link in each electronic newsletter or promotional e-mail we send you so that you can inform us that you do not wish to receive such communications from us in the future.

You may also change previously expressed preferences regarding how we use and share the information we collect. If at any time you wish to be taken off our mailing lists, please contact us at info@sierrapetfood.com When you contact us, please provide your full name, postal address and e-mail address so that we can find you on our mailing lists. Once we have the information we need, we will remove you from our mailing lists as you have requested. Please give us a reasonable amount of time to honor your request.

  1. How to Access, Update or Correct Information
    If you wish to access, update or correct certain information, please contact us at info@sierrapetfood.com. We will respond to you within a reasonable time and, in any case, within the time limits established by applicable law. We may ask you for additional information to verify your identity. In most cases, we will provide access and correct or delete any inaccurate information you discover. In some cases, however, we may limit or deny your request if the law permits or requires us to do so or if we are unable to verify your identity.


If you are a resident of the state of California or have authorized a representative to act on your behalf whom is registered with the California Secretary of State, you or such authorized representative may make a verifiable consumer request related to the Personal Information we collect. In making a verifiable consumer request, you have right to ask that we disclose the Personal Information we collect, request that such Personal Information be deleted, and ask that such Personal Information not be sold or shared. To exercise such rights, please submit a verifiable consumer request by either:


You, including any authorized representative, may only make a verifiable consumer request related to such Personal Information twice within any 12-month period. Any such verifiable consumer request must:


If we cannot verify your identity or authority to make the consumer request and confirm the Personal Information relates to you, we will not respond to your request or provide you with any Personal Information. We will only use Personal Information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

We may decline to process consumer requests that are frivolous, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. We may also decline aspects of deletion or access requests if we believe doing so would undermine our legitimate use of the Personal Information for anti-fraud and security purposes as described earlier. Once a consumer request is either confirmed or denied, an email notification will be sent to the email submitted as part of the consumer request.

  1. Steps We Take to Safeguard Information

We maintain reasonable administrative, physical and technological measures to protect the confidentiality and security of Personal Information you submit on or through this Site. Unfortunately, no Website, server or database is completely secure and we cannot guarantee that your Personal Information will not be disclosed, misused or lost by accident or by the unauthorized acts of others.

  1. Children Under the Age of Sixteen

Our Website is not intended for anyone under 16 years of age. No one under age 16 may provide any Personal Information on this Site. We do not knowingly collect Personal Information from anyone under 16 years of age. If you are under 16 years of age, do not use or provide any information on this Site. If we learn that we have collected or received Personal Information from a person under 16 years of age without verification of parental consent and supervision, we will delete such Personal Information. If you believe that a person under 16 years of age has submitted Personal Information on or through this Site without the consent and supervision of a parent or guardian, please contact us at info@sierrapetfood.com.

  1. Links to Other Sites

This Site may contain links to Websites operated by other organizations, including Websites operated by our third-party service providers and other third parties. For example, if you click on an advertisement on this Site, you may be taken to a Website that we do not control. This Policy does not apply to information collected on any of these third-party Websites. When you access third-party Websites through a link on this Site, please take a few minutes to review the privacy policy posted on that Website.

  1. This Policy May Change

This Policy describes our current policies and practices with regard to the information we collect through this Site.

We are continually improving and adding to the features and functionality of this Site along with the products and services we offer through this Site. As a result of these changes (or changes in the law), we may need to update or revise this Policy. Accordingly, we reserve the right to update or modify this Policy at any time, without prior notice, by posting the revised version of this Policy behind the link marked “Privacy & Terms” at the bottom of each page of this Site. Your continued use of this Site after we have posted the revised Policy constitutes your agreement to be bound by the revised Policy. However, we will honor the terms that were in effect when we collected information from you.

For your convenience, whenever this Policy is changed, we will alert you by posting a notice on our home page for sixty days. We will also update the “Effective Date” at the top of this page. If more than sixty days go by between your visits to this Site, be sure you check the Effective Date to see if this Policy has been revised since your last visit.

You may access the current version of this Policy at any time by clicking the link marked “Privacy & Terms” at the bottom of each page of this Site.